Building of Infrastructure

To meet the need of the development of CNC, five basic platforms will be established based on the TV resources of Xinhua News Agency: Multinational Live Broadcast Union, TV Program Exchange Platform (Global TV Program Bourse), World Audio and Visual Database, Special TV Program Shooting Platform, and Public Welfare Communication Platform. 1. Multinational Live Broadcast Union. Since the beginning of 2010, CNC has been capable of a 30-minute daily live broadcast program named Global Live. By the end of 2010, a platform will be set up to make live broadcast resources sharable. Meanwhile, Xinhua is in the process of negotiating agreements with world’s major TV media on the exchange of live broadcast signals whenever there is breaking news. 2. TV Program Exchange Platform. The first step is to achieve program exchanges between CNC and TV stations within the Asia-Pacific region, which will supplement programs of the Asian Broadcast Union. Meanwhile, CNC plans to hold an annual conference or forum and establish a financial model in organizing on-line exchanges of TV programs. 3. World Audio and Visual Database. Based on the programs of Xinhua News Agency, the database will collect exchanged programs of TV stations, news agencies and social organizations all over the world. It will have three sub-databases; Chinese, English and People. The database will be built according to international standards with the support of a professional team. 4. Special TV Program Shooting Platform. The platform will attract contribution from social institutions and individuals by means of funds, ideas, labor, broadcasting channels, etc…, in the shooting of various kinds of special programs including figures, documentaries and sceneries. A number of programs under such cooperation were launched in 2010, including The Peak: Documentary of Global Leading Figures (Economy Series and Culture Series), The Peak: Outlook of the New Round of Global Competition (commentary program). 5. Public Welfare Communication Platform. The platform will establish a fund to take in capital for the production of public welfare advertisements. The platform is aimed to produce public welfare advertisements broadcast by CNC, organize the shooting of various-themed public welfare advertisements, especially those in English, in order to promote national, regional and industry images. With gradual growth, the platform will take active measures to organize activities like global coverage on topics of children, environment, education and other issues of common concern via its fund.