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In addition, Xinhua will further accelerate the integration of news products, information transmission, R&D, public service and marketing. It will promote the upgrade of the new media industry and foster a comprehensive, coordinated and sustainable development of the industry.
Xinhua has been actively engaged in building the Multimedia Industry Park. It will carry out a wide range of cooperation of other entities and expand business in news related fields. Xinhua will bank on its advantages and resources to extend the industrial chain and share new revenues and profits with its cooperators.
Initiated by Xinhua Audio &Video Center, the New Media Investment Fund will be launched in Beijing and Tianjin. The fund will operate commercially and more than half of it will be poured into Xinhua projects. Apart from other investment projects, profit-sharing, stock premium and other gains, Xinhua will also generate revenues from superior earnings / excess earnings of the companies it has invested in. |
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Li said that content, technology and capital are the three critical factors in the development of the cultural industry and it is also the case for the multimedia industry. Content stimulates demands, technology pushes for changes of the program pattern and capital defines the market scale. Xinhua possesses abundant news products, but is short of terminals that can deliver news products directly to the audience. Xinhua’s advanced technologies have not been transformed into productivity. Meanwhile, despite enjoying favorable policies, Xinhua is still short of capital. It is crucial for Xinhua to break through the bottleneck and directly send its news products to the market. Xinhua’s multimedia products will be made based on the market demand. Xinhua will also step up cooperation with competent terminal market giants and new media operators. At the same time, Xinhua will vigorously expand its terminals by developing online TV, cell phone TV and outdoor LED screens. By doing so, Xinhua News Agency will eventually become a news provider, a media operator and part of the terminal market. Xinhua will also actively seek for sources of capital and conduct strategic cooperation with investors.” |
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At present, Xinhua is mulling a number of programs with great potential. These programs will become the primary projects for the future Xinhua Multimedia Industry Park. Xinhua will set up platforms to collect, process and transmit multimedia news products.
Xinhua will advance with its multimedia development plan step by step in accordance with the principles of “clear mindset, moderate market scale, integrated production chain and powerful terminal markets” toward building up a top-ranked brand in the multimedia industry.
Xinhua will also improve the upstream and downstream business chain and create new media production bases that efficiently combine content, hardware and software. It will guarantee full technical support and independent intellectual property rights. |
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In addition, Xinhua will further accelerate the integration of news products, information transmission, R&D, public service and marketing. It will promote the upgrade of the new media industry and foster a comprehensive, coordinated and sustainable development of the industry.
Xinhua has been actively engaged in building the Multimedia Industry Park. It will carry out a wide range of cooperation of other entities and expand business in news related fields. Xinhua will bank on its advantages and resources to extend the industrial chain and share new revenues and profits with its cooperators.
Initiated by Xinhua Audio &Video Center, the New Media Investment Fund will be launched in Beijing and Tianjin. The fund will operate commercially and more than half of it will be poured into Xinhua projects. Apart from other investment projects, profit-sharing, stock premium and other gains, Xinhua will also generate revenues from superior earnings / excess earnings of the companies it has invested in. |
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Extension of Multimedia Production Chain
